They
are easy to manipulate:
. . .
Big Data & Psychographic Profiling
While
essentially unknown to the general public, the astounding technologies of the
London based firm Cambridge Analytica (CA) are credited by some as having a
fundamental role in the 2016 election of US President Donald Trump and the
‘Leave’ campaign that led to the UK Brexit. CA trumpets proudly on its website
and in its strategic communications that they “use data modelling and
psychographic profiling to grow audiences, identify key influencers, and
connect with people in ways that move them to action.”
Birthed
at the nexus of leading Cambridge University Psychometric scientists and the
SCL Group (self-described as a ‘global election management agency’), Cambridge
Analytica works big data to identify and manipulate the intentions of mass
voter populations.
According
to CA Chief Executive, Alexander Nix, “Today in the United States we have
somewhere close to four or five thousand data points on every individual. So we
model the personality of every adult across the United States, some 230 million
people.” Harvesting Facebook ‘likes’, smartphone data, purchase histories,
subscriptions, church visits, online and other available aggregate information,
CA builds profiles of every individual in the target audience (i.e. every
potential voter in the US during election season 2016) and generates a
‘psychographic analysis’ in combination with the OCEAN (‘openness to
experience, conscientiousness, extraversion, agreeableness, and neuroticism’)
personality trait or ‘lexical hypothesis’ model to predict and influence the
electoral actions of individuals.
As
reported in the Swiss Das Magazin, with just ten Facebook ‘likes’ as input, CA
could “appraise a person’s character better than an average coworker. With
seventy, it could ‘know’ a subject better than a friend; with 150 likes, better
than their parents. With 300 likes… (the) machine could predict a subject’s behaviour
better than their partner. With even more likes it could exceed what a person
thinks they know about themselves.”
Deployed
in a number of developing nations, the SCL Group has worked extensively with
military and political contacts in activities that Slate magazine described as
akin to a ‘coup’ scenario.
According
to their website, “Cambridge Analytica is building a future where every
individual can have a truly personal relationship with their favourite brands
and causes by showing organisations not just where people are, but what they
really care about and what drives their behaviour.”
Professor Jonathan Albright of Elon University describes CA’s algorithms as “a propaganda machine. It’s targeting people individually to recruit them to an idea. It’s a level of social engineering that I’ve never seen before. They’re capturing people and then keeping them on an emotional leash and never letting them go.”
Professor Jonathan Albright of Elon University describes CA’s algorithms as “a propaganda machine. It’s targeting people individually to recruit them to an idea. It’s a level of social engineering that I’ve never seen before. They’re capturing people and then keeping them on an emotional leash and never letting them go.”
CA’s
Nix gave an example from their brief tenure on GOP candidate Ted Cruz’s primary
campaign. Cambridge Analytica’s big data analysis “identified that there was a
small pocket of voters in Iowa who felt strongly that citizens should be
required by law to show photo ID at polling stations. Leveraging our other data
models, we were able to advise the campaign on how to approach this issue with
specific individuals based on their unique profiles in order to use this
relatively niche issue as a political pressure point to motivate them to go out
and vote for Cruz. For people in the ‘Temperamental’ personality group, who
tend to dislike commitment, messaging on the issue should take the line that
showing your ID to vote is ‘as easy as buying a case of beer’. Whereas the
right message for people in the ‘Stoic Traditionalist’ group, who have strongly
held conventional views, is that showing your ID in order to vote is simply
part of the privilege of living in a democracy.” According to some sources, CA
is able to bombard target individuals with thousands of uniquely tailored and
feedback evolving ‘dark ads’ (advertisements that aren’t seen by others).
‘Weaponized AI Propaganda Machine’
In
a piece titled ‘The Rise of the Weaponized AI Propaganda Machine’, journalists
Berit Anderson and Brett Horvath assert that Cambridge Analytica, “has
activated an invisible machine that preys on the personalities of individual
voters to create large shifts in public opinion. Many of these technologies
have been used individually to some effect before, but together they make up a
nearly impenetrable voter manipulation machine that is quickly becoming the new
deciding factor in elections around the world.”
It
would be easy to argue that primitive versions of these techniques have indeed
been used in various ‘coloured revolutions’ and ‘regime change’ operations for
decades at least (and more subtly in the general domestic activities of the
mainstream media): perhaps the only salient difference being that now the
‘coup’ chickens have extraordinary ‘Artificial Intelligence’ technologies at
their disposal which have now clearly come home to roost.
Fraught
and fragile as our democracies are, the inevitable march of ‘progress’ means
we’re about to lose them permanently to The Machine.
. . .
Source: David Thrussell, https://www.geopolitica.ru/en/article/coming-techno-apocalypse,
opened 8 Sept. 2017, the birthday of the Mother of God
***
While
on the subject of elections, we cannot help but take notice of the Alabama [u].
S. Senate race. We do have an ounce of
respect for Roy Moore because he did stand up to the federal judiciary a couple
of times, timid as that stand may have been, when he was serving as Chief
Justice of the State of Alabama. But it
is very silly of Chief Justice Moore and his supporters to believe that sending
him to Washington City will change anything.
He will either fall into line with the corrupt GOP leadership in order
to get any of his campaign promises enacted, or he will be banished to the
Senate wilderness along with Sens Paul and Lee and flail at the wind until he
leaves in frustration.
If
Justice Moore really were interested in helping Alabama and the other States,
he would put all his energy into becoming Governor of Alabama, where he could
decimate the globalist New World Order agenda with the powers available to him
in that office, all the while surrounded and guarded by an overwhelming number
of Alabamians kindly disposed toward his goals.
His ensample would encourage like movements in other States. But as long as Southerners, etc. keep
worshiping the false god of the American Empire, this isn’t going to happen.
--
Holy
Ælfred the Great, King of England, South Patron, pray for us sinners at the Souð, unworthy though we are!
Anathema
to the Union!
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